Apparel & Fashion3 months • 2023-06
Billy Now Shop
Custom Shopify theme for a premium apparel brand, built from Figma designs with mobile-first layout and streamlined checkout.

Billy Now is a high-end apparel brand specializing in streetwear and casual fashion. We developed a fully custom Shopify theme from scratch based on their Figma designs, incorporating dynamic product filtering, integrated size guides, and a streamlined checkout experience. The design emphasises bold visuals and intuitive navigation to match the brand's identity.
Direct-to-Consumer Brand
Client Type
Apparel & Fashion
Industry
Challenges
- Store speed and performance issues
- Need for personalized rebrand of the storefront
- Need for a mobile-first build that performs well on all devices
Solutions
- Implemented a responsive, mobile-first Liquid theme with custom CSS animations based off a Figma design
- Implemented performance optimisations including image compression, lazy loading, and minimal JavaScript
What We Delivered
- Custom Shopify theme built from Figma designs
- Mobile-first, fully responsive storefront
- Merchant-editable via Shopify theme editor using OS 2.0 section architecture
Technologies Used
- Shopify Liquid
- Custom CSS/JS (no external libraries)
- Shopify Sections and Metafields for merchant editability
Project Gallery
Screenshots showcasing the custom Shopify implementation.



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